Did you know that people spend more than$700 million each year on outdoor recreation in Whatcom County? People flock to this area for the recreation that abounds from the mountains in the east to the bay in the west. It seems like there’s something for everyone to enjoy out and about around here, which is whyRecreation Northwest - an organization devoted to stewardship, education and outdoor fun - exists.
Toward the tail end of February, Mark and the guys packed up some wallets and set up a table at theRecreation Northwest EXPO at our home base in Bellingham, Washington. Alongside other local players in the outdoor industry, we got a chance to mingle with other outdoor-minded people from all over Washington and the Pacific Northwest.
As people approached our table and began to interact with our product line, we discovered that they were surprised by the radical simplicity of theSummit. Yep, it’s just a metal plate and a strap. It’s a wallet designed for the absolute minimalist to provide a lightweight, secure carry.
“You can hold all that you really need with the Summit,” Ben Burnett, one of our customer service gurus, said. “Less is more.”We designed our wallets to be simple enough to be apart of your everyday carry, but rugged enough to accompany you on your outdoor adventures. Our goal at the expo was to get the Summit and our other wallets into the hands of outdoor enthusiasts. With social media, we get to follow all kinds of adventures people take with our products. Share your story with us using the Trayvax hashtag!
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We use the word “heirloom” to describe our 65 year warranty, because it is about more than just a promise. It is about the legacy that we want our products to carry.