Earn Your Story: Work captures the sacrifice that is necessary in order to pursue your passions. In this newest installment, we follow two mountain bikers who have had to put forth a great deal of work in order to keep doing what they love.
Mountain bike trails aren't going to build themselves and Earn Your Story: Work highlights the fact that nothing in life is effortless or free. If we really want to pursue our dreams and passions, it will require a great deal of Work.
Earn Your Story™ are anecdotes from real people capturing the struggle, dedication and sacrifice we’ve all endured to eventually land back on our feet and succeed. These are the stories of everyday, hard-working Americans who have had to earn the fruits of their labor.
From stories of middle-class Americans having jobs outsourced overseas to tales of tenacious, old mountain men enduring the hardships of Mother Earth. We’ve all had to struggle at one point and we want to celebrate overcoming that adversity and emerging on top.
Comments will be approved before showing up.
We use the word “heirloom” to describe our 65 year warranty, because it is about more than just a promise. It is about the legacy that we want our products to carry.