Trayvax Careers: Digital Campaign Strategist


TRAYVAX Mission:

To design for longevity, inspire to action, and give from passion; to drive a greater love of the outdoors to humankind

Job Details:

Title: Digital Campaign Strategist

Department: Marketing

Position Status: Full-time, nonexempt

Reports to: Marketing & Communications Director

Location: Bellingham, WA

Company Conformance Statements:

In the performance of their respective tasks and duties all employees are expected to conform to the following:


• Apply, practice and enforce safe work habits for you and your team.
• Practice and uphold the Trayvax Principles and Values during all interactions.
• Exercise and support all Trayvax Policies.
• Operate with Lean Manufacturing Principles in mind.

Position Purpose:

The Digital Campaign Strategist is responsible for the development and execution of online marketing campaigns via Display and paid search, optimizing online spending efficiency, managing performance-based metrics, works closely with the customer service and marketing team to drive business results.

Responsibilities and Duties:

• Creates, customizes and executes the placement of digital display ads via Search, Display and Social Networks based on expected outcomes, metrics and performance.
• Maintains established brand standards while managing SEO keyword rankings, content creation and content engagement.
• Ensures the company website and consumer interfaces with Shopify, Talkable and research apps are relevant and operating smoothly.
• Provide wholesale and consumer administrative order and fulfillment support as needed.
• Tracks campaign results and measures the growth and effectiveness of Display and PPC ads. Grows and optimizes online campaigns portfolio through testing, landing page optimization, bidding strategies, and strong messaging.
• Ensures all campaigns are delivered on time, and within budget.
• Creates, maintain and regularly report all Ad, SEO metrics and analytics to the Marketing and Communications Director.
• Maintains a good user website experience by creating relevant copy and blog content, and hi-lights featured products and product collections based on active marketing campaigns. Adds new products and in-line product changes to the website.
• Drive continued innovation and best practices, educating our key stakeholders and Executives on future state opportunities.
• Wow our customers and go above and beyond typical customer expectations;
• Flex to assist in other departments, as needed.

Qualifications and Preferences:

• B.A./B.S. degree in marketing/business/statistics.
• Experience in SEM (search engine marketing), PPC (pay-per-click) campaign management, social media, Google Adwords, marketing systems including marketing automation platform or email marketing system.
• Ability to work in a fast-paced entrepreneurial, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.
• Self-motivated.
• Drive for results.
• Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally.
• Advanced computer skills in word processing, spreadsheets, social medial platforms, etc.
• Excellent communication, interpersonal skills, time management, organizational and writing skills
• Ability to prioritize to meet deadlines.

Special Position Requirements:

• Able to reply to customer inquiries during weekends, based on a set team rotation;
• Able to occasionally work outside of regularly scheduled hours, based on business need.

Physical Work Requirements:

• Work in an indoor manufacturing environment, with variable temperatures, light levels, noise levels, and smells;
• Some areas require hearing and/or eye protection, areas are clearly marked and personal protective equipment (PPE) is provided by Trayvax.
• Generally, work a 40-hour week, which may seasonally include long days and extra hours;
• Able to constantly: stand, sit, flex wrist, look at computer screen/monitor, utilize keyboard and mouse, utilize phone and/or headset;
• Able to frequently: walk within facility;
• Able to occasionally: walk between product line stations, demonstrate dexterity to reach, retract, grasp, release, twist, turn, push, pull, and hold up to five pounds in each hand, lift and/or carry up to 20lbs.;
• Able to seldom: climb ladder, drive short distances to run errands.

 

To download or print an application, click here. Interested individuals should complete and email the application to support@trayvax.com and include their resume and cover letter describing their qualifications and why Trayvax’s mission and values appeal to them.